The recent outrage about Sarah Palin's Gold 'wardrobe from Saks and Neiman Marcus has made me think about how many firms, patent agencies may choose. This seems like a non sequitur, but bear with me ...
Those responsible for dressing the governor Palin apparently believed that spending big at Neiman Marcus and Saks automatically translated into value for the Republicans more than before, "Vice President" what elsebeen taken into account. Despite the still high costs for their new wardrobe, like the New York Times, the whole "look", said the same thing as if they were served for the campaign and as governor of Alaska: Business case jackets, women's skirts and high heels. The answer to this wardrobe makeover by a leading commentator on fashion: "Honey, I would dress for less, dass" From this comment, and the game continues over the cost, it seems that the cost of Gov.Palin's wardrobe is not directly correlated with the predicted value for the McCain-Palin presidential ticket.
Not unlike when I review patent portfolios for clients for evaluation and policy analysis, I often think to myself, "what you paid for this patent?" All too often, otherwise smart business people actually exercise, "magical thinking" on the assumption that the act of bringing money to a patent for a high-end law in creating business benefits. Of course, thisprofessionals themselves do not believe that the simple act of output is the value of money in the lead in other areas of their business. Why do they do in the field of patents?
I believe that the information costs associated with the examination of patent applications and selection of legal services, making it difficult for businessmen busy to make informed decisions about patenting their business. Without legal training or experience significant activities in the field of patents, the vast majority ofManagement, probably do not think that would be a direct strategic decisions on its patent portfolio. So one can not rationally decide for a low cost of identification, but otherwise excellent, patent law firm to work on their patent issues. For lack of other means of consultation with those who choose, they assume that the company's value is increased if they can rent intellectual property law firm equivalent of Neiman Marcus and Saks, although it couldhave the same patent "look" through the creation of an office much less expensive.
Fortunately, there is a solution to the problem of patent law firm information on costs. The emerging specialty of intellectual property ( "IP") business strategists can do business to provide professionals with the information necessary at the cost of education and appropriate selection of patent counsel. IP business strategist can function efficiently as a business man of "personalBoard Shoppers' patent in the selection and assistance to management of patent litigation. In this role, the business IP strategist can obtain the patent right "look" for a company that, in order to know where to shop for legal services.
That's not to say that the business IP strategist would never select the Saks or Neiman Marcus equivalent of a firm of patent law. Certainly there are situations where the cost of such an undertaking patent law is justified, as in an episode known as "the Company"Invention or litigation. They can, however, as a shopper's "personal" for patents, an IP business strategist allow a trader, an informed decision about the adequacy of these higher costs.
In addition, the IP business strategy includes the profit margins of companies associated with the patent law and as such will be better able to negotiate a discount of registry. This means that the patent "personal shopper" can get help professional business, SaksNeiman Marcus and quality at a price "for sale". And who does not like to get a quality product at discounted prices?
A "personal shopper" for patents will not necessarily reduce the cost of a company, but I can almost guarantee that improving the quality and value of patent portfolios. Furthermore, it is very likely that the cost savings are enabled through the use of a company by an IP Business Strategist to cover the cost of hiring these specialists. Given that the mostbe aware that legal costs may not necessarily be equated with the value of the patent, the most business IP strategist receives as a useful tool to be seen to improve the way in which a patent legal services.
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